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Tue, 06 Jan 2009 | 04:40 GMT

Unique Rolls-Royce convertible arrives in Abu Dhabi

Press Release
 
 

Unique Rolls-Royce convertible arrives in Abu Dhabi
13 August 2008
Abu Dhabi, UAE - Abu Dhabi MotorsAbu Dhabi MotorsLoading..., the sole dealership of Rolls-Royce Motor CarsRolls-Royce Motor CarsLoading... in Abu Dhabi and Al Ain, has received an outstanding Bespoke Phantom Drophead Coupé - a stunning Gold Metallic exterior with contrasting stainless steel bonnet, teak decking and twin coachlines.

In addition it features a gold-plated Spirit of Ecstasy and the Rolls-Royce logo stitched into all headrests.

"We have experienced phenomenal interest from our valued customers since the launch of the Phantom Drophead Coupé last year, and are pleased to have been able to offer them the unique opportunity to further customise their vehicles through the Rolls-Royce Bespoke Programme. It's yet another example of Abu Dhabi expressing one of the highest levels of automotive individuality in the region," said Arno Husselmann, General Manager, Abu Dhabi MotorsAbu Dhabi MotorsLoading....

"Our clients seek truly unique vehicles of the utmost quality - echoing their discerning tastes and styles," explained Kadhim Al Helli, Rolls-Royce Brand Manager, Abu Dhabi MotorsAbu Dhabi MotorsLoading....

"They enjoy an unparalleled level of attention from Abu Dhabi MotorsAbu Dhabi MotorsLoading..., where we listen to and even anticipate their desires for one-of-a-kind Rolls-Royces that reflect not only our clients' personalities, but also the character of the dynamic Middle East. "

The Middle East has been a major driver of the Rolls-Royce Bespoke Programme and this market claims the highest volume of requests for the Bespoke Programme, with Abu Dhabi MotorsAbu Dhabi MotorsLoading... one of the main contributors to the success of this programme.

"At Abu Dhabi MotorsAbu Dhabi MotorsLoading..., we study the market, research trends and continuously refresh our understanding of the region's tastes. We experiment with colour palettes and are endlessly fascinated with the fusion of shades, and their thematic application. Behind every Bespoke vehicle which arrives in Abu Dhabi there is a real story of craftsmanship, which our clients enjoy," concluded Al Helli.

The Phantom Drophead Coupé is a two-door, four-seater convertible combining the latest in light-weight engineering technology with the finest hand-crafted materials. It features several unique design options, such as a stainless steel bonnet and teak decking - inspired by sailing yachts.

The Bespoke team at the Rolls-Royce manufacturing plant in Goodwood, UK, is dedicated to seeking out innovative, first class materials and engineering solutions in order to find new ways of producing a truly unique car.

-Ends-

For more information, please contact:
Lindsey Clough
PR & Communications Supervisor
Abu Dhabi Motors
Tel: +971 2 558 8000
Email: lindsey@alhamid-group.com

Tariq Zuroub
Action UAE
Tel: + 971 50 203 5678
Email: tariq.z@actionprgroup.com

© Press Release 2008 from Action Group

 
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