Gulf Craft signs deal with M&C Saatchi |
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Gulf Craft IncGulf Craft Inc
, one of the largest boat and yacht manufacturer in the Middle East, signed an advertising and branding contract with M&C Saatchi, the global communications agency headed by Maurice Saatchi.The agency has been tasked with building a brand for Gulf CraftGulf Craft
and its associated products that builds on the company's phenomenal success of recent years. The first fruits of the new relationship will be visible later in the year with the launch of a global advertising campaign that will help establish the company as one of the leading brands in the Middle East.Gulf CraftGulf Craft
's executive manager, Erwin Bamps, said the contract represented the latest phase of the company's transition from family firm to global player:"These are exciting times for Gulf CraftGulf Craft
. We've had a fantastic year with success at the Dubai, Kuwait and Dusseldorf Boat Shows; we've significantly increased our capacity and model range and we've successfully launched our Silvercraft product."The challenge for us now is to build a world-class brand to complement the world-class products. That's why I'm delighted to have secured the services of one of the most famous brands in advertising with this contract that demonstrates Gulf CraftGulf Craft
's ongoing commitment to excellence and innovation."Gulf CraftGulf Craft
is the latest client to sign up to M&C Saatchi's Middle East arm, which launched its first regional office in Bahrain in May. The agency works with a variety of clients in the UAE, Bahrain and Kuwait across sectors such as real estate, financial services and the government. Michael Moszynski, the partner responsible for M&C Saatchi Middle East, said: "Gulf CraftGulf Craft
is a young, entrepreneurial company with a fantastic product and exciting vision. This brief is a perfect fit for us as an agency as we specialise in building world-class brands. We're delighted to add Gulf CraftGulf Craft to our growing portfolio of Middle East clients as they, like us, recognise the commercial value of building a strong, sustainable brand asset."In recent years the company has focused on ensuring the product is right. Now, with Gulf CraftGulf Craft
yachts found in virtually every major harbour of the world, the time is absolutely right for the company to become a global brand of which the Middle East can be proud."Gulf Craft IncGulf Craft Inc
is the leading boat and yacht manufacturer in the Middle East. The 1,500 staff company produces more than 700 vessels a year across its Silvercraft, Oryx and Majesty ranges, 70 per cent of which are exported.By Staff Writer
© Emirates Business 24/7 2008
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