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Tue, 06 Jan 2009 | 09:06 GMT

FRiENDi mobile to launch its operations soon

Times of Oman
 
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01 December 2008
MUSCAT -- The benefits a mobile reseller can bring to the industry and more importantly to the end-users in the Sultanate are huge, senior officials of FRiENDi mobileFRiENDi mobileLoading... said at a press conference here yesterday.

Mohammed Yousuf Al Alawi, chairman of FRiENDi mobileFRiENDi mobileLoading...; and Antti Arponen, CEO of FRiENDi mobile Oman, were present at the conference.

The soon-to-be-launched telecom company spoke of its aim of becoming the leading mobile provider in the SAMEA region, through its knowledge, expertise and state-of-the-art technology.

As a provider that uses some of the existing network operator's infrastructure rather than fully building its own expensive infrastructure, the reseller mode has already proven a successful business model in other parts of the world (outside Oman the term MVNO is often used instead of the term reseller). Resellers bring the best of both the worlds: lower costs combined with higher quality.

Mohammed Yousuf Al Alawi said: "Since FRiENDi mobileFRiENDi mobileLoading... does not build or install certain network elements such as radio link towers, FRiENDi mobileFRiENDi mobileLoading... has significantly lower setup costs than normally associated with a mobile operator. We can utilise some basic network elements that already exist in Oman, yet FRiENDi mobileFRiENDi mobileLoading... remains in control over the quality our customers get. FRiENDi mobileFRiENDi mobileLoading... brings to Oman the absolute state-of-the-art technology which provides the highest possible quality for the customers."

The technology that FRiENDi mobileFRiENDi mobileLoading... has set up in Oman is currently being used by more than 140 million mobile phone users around the world. This guarantees there are going to be no negative surprises. FRiENDi mobileFRiENDi mobileLoading... maintains full control of its technology systems from its headquarters in Oman and the UAE.

Antti Arponen says: "In the current economic climate, consumers want value for money from their mobile provider. Due to our pan-regional focus coupled with global investors and the management's worldwide professional contacts, FRiENDi mobileFRiENDi mobileLoading... is able to tap into the global mobile technology market and only use the technologies that we feel the consumer will need without wasting money. This ultimately results in clear consumer benefits through savings and more competitive prices. In short, the unique benefit of the reseller model is that FRiENDi mobileFRiENDi mobileLoading... will be able to offer competitively priced services while providing the highest possible quality."

FRiENDi mobileFRiENDi mobileLoading... has been preparing its launch in Oman for more than two years, and in January this year, as the first mobile reseller, FRiENDi mobileFRiENDi mobileLoading... received the preliminary approval for a licence from Telecommunications Regulatory Authority. The final licence was granted in June, and recently FRiENDi mobileFRiENDi mobileLoading... signed an agreement with Oman Mobile for using parts of Oman Mobile's network infrastructure for FRiENDi mobileFRiENDi mobileLoading... operations.

Details of FRiENDi mobileFRiENDi mobileLoading... operations in Oman were also discussed at the meeting, as was FRiENDi's technology and call centre operations, and full commitment to serve the customers in the best possible way.

FRiENDi mobileFRiENDi mobileLoading... was keen to point out that important announcements about services, products and prices can be expected in the near future.

© Times of Oman 2008

 
 
 
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